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The Evergreen State College

Innovation and Leadership in American Business

Beyond Business as Usual

Fall 2006, Winter 2007

 

This two-quarter program will deal with creativity in business – how businesses respond to new opportunities, create new goods and services and develop new processes and organizational schemes.  We will examine business practices, including such traditional topics as accounting and finance, organizational development and organizational behavior, marketing, economics, business history and ethics.  But always our focus will be on the new and particularly on the roles of leadership and entrepreneurship in dealing with and bringing about change.

During fall quarter, we will develop analytical frameworks, subject expertise and basic skills that we will apply in winter quarter to examination of business creativity.  We will look at how innovation is fostered and sustained in businesses and try to anticipate creative challenges that might come in the future.  Among these challenges, we will consider globalization and sustainability as topics of particular interest.

Students who complete the program can expect to gain a solid introduction to business and management as a possible basis for more advanced study or for jobs in the private sector, government or non-profit organizations.  They will also understand some of the emerging issues in the relationship between business and the larger society.

 

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